About Us

We’re driven by a desire to do things differently. Stunning designs, unique styles and process that puts you front and centre. A more convenient, more effective way to transform your kitchen.

No commission

We focus on design above all else. There’s no pushy sales, and never any pressure to order. Our designers work for you. They get to know you personally, designing your kitchen just the way you want it.

No deposit

We fulfil our end of the deal first, so you don’t pay a penny until your new kitchen is delivered. There’s no upfront costs for a consultation or a 3D plan of your kitchen. (And we even send you free samples).

No worries

We’re entirely virtual, so you don’t even need to leave home. Design your new kitchen sitting in your old one. We’re here to talk with your fitters, advise on colours and help with every little detail.

Our Story

When it came to planning our own perfect kitchen, we knew there had to be a better way than showrooms and salespeople. One without the hassle and stress. One that recognises a kitchen is as unique as the people who use it.

So we cut out the middlemen and the overheads to bring brilliant kitchen designers directly to you, with a simple, seamless process that gives you a new kitchen you can be proud of...all without leaving your existing one.

Our Team

We know your new kitchen is a big investment, so we’ve invested big in the very best interior designers. With decades of experience between them, they know exactly how to make the most of your existing space.

We’ll pair you with your own personal designer, a single point of contact for all planning and discussions. They’ll get to know you, understand how you want to use your kitchen and find the perfect styles for you.

Meet the team

How we work

We work differently to other kitchen design companies, because our entire process is focused on putting you first. We’re entirely virtual so we can direct all our efforts into creating a kitchen that’s tailored to you.

You take some simple measurements and tell us about your kitchen - what you need and what you’d love - and our designers do the rest. We create a 3D design, you customise it as much as you want, and then we work directly with your fitter for a simple, seamless installation.

How we work

Our Promises

We wanted to create a way to design your kitchen that really makes you Smile. So everything we do is about sticking to that promise. It’s about being open, honest and always committed to you.

It’s a commitment that translates into everything we do. Like promising to get to know you and work around your timescales and priorities. And making sure you’re 100% confident in your new kitchen (and not asking for a penny until it's delivered).

Our Promises

More Information

What our customers think of us

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Trustpilot

The quality of all the units, both doors and carcasses, is excellent and extremely sturdy. I did quite a lot of research on various suppliers of kitchens prior to placing the order with Smile and I can now say that I made the right choice.

Geoffrey, 13th October 2021

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Our expert design.
Your dream kitchen.
All smiles.

We’ll help you find everything you’re looking for. No pressure, no hassle, and no hidden costs.

Get your free kitchen design now